A few crumbs of information about cookies
There are additional reasons why we at Merchant Portfolios use first- and third-party cookies. Some cookies are simply required so that our website and services can operate properly. These are called “essential” cookies, and they are in everyone’s best interests. Others, which are called “performance” or “functionality” cookies, allow us and the third parties we work with, such as advertisers, to track visitors on our website, then target their interests. (Both are described in greater detail below.) We might use these cookies to display or send specially-selected content in order to help us customize and personalize your website experience; at the same time, they help us improve our services to you. Cookies are also served by third parties through our website and services for a variety of other purposes, such as analytics (the measurement, collection, analysis and reporting of web data) and advertising.
Cookies that are in place for performance and for functionality
These cookies, meanwhile, are used to improve, to any even greater extent, the performance and functioning of our websites, but they are not considered essential. Were it not for these cookies, however, some functions might not be available to you and other users.
Essential (though not mandatory) website cookies
As stated earlier, these cookies are required for our website and services to function properly. They are also necessary to provide you with certain services and features, and to give you access to secure areas. As such, users cannot decline them without impairing the function and performance of our website. That said, you have the option of blocking or deleting these cookies by changing your browser settings (please see “Additional technologies for tracking website visitors” and “Here’s how you can accept or reject cookies,” below).
Third-party cookies used for customization and data analytics
We use third-party cookies, meanwhile, to collect various bits of information for several purposes: to let us know how our website is being used, how effective our marketing campaigns may or may not be, and how we might customize our site and services to improve your user experience. Although these cookies may be generated by others, they still benefit both us and you.
Additional technologies for tracking website visitors
Yet another use: targeted online advertising
Here’s how you can accept or reject cookies
You have the option of accepting or rejecting cookies on a website in one of two ways: Through web browser controls, which vary from browser to browser, or through “Do Not Track” (DNT) settings and functions on some internet browsers. At not just the risk but the certainty of repeating ourselves, rejecting cookies may impair some functions of the tracking technology as well as limit you being able to take full advantage of our services.
Occasional updates to our Cookie Statement
This Cookie Statement may be updated for legal, regulatory or other reasons, and occasionally it is. The date of the most recent update is shown at the bottom of this page. Please check back from time to time for further possible changes to the statement.